With a few of my one to one Social Networking Coaching clients (most from a traditional sales background) who did not understand how to get started on Social Networks it was because they found it challenging to get out of “sales mode” and into networking mode when using Social Networking sites Like LinkedIn. So if you are new to Social Networks and want to use LinkedIn I hope you find this useful.
There are a number of ways people choose to use LinkedIn however there are those who have success, those who get frustrated because they feel it’s just not working and those who are just there and not bothered about using it as being on it is good enough in their view.
In my experience those who have success remembers that LinkedIn is a professional B2B white collar network used by professionals and senior business people who use gatekeepers in “real life” to filter out unsolicited sales enquiries and cold calls. So when you use Social Networks like LinkedIn to “sell” you might not find the returns you expected. Perhaps an analogy could explain it better, so think of Social Networks like LinkedIn as your resume or CV.
Therefore your profile should shows and demonstrates your specialist expertise or skills with any secondary complementing skills you might have and relevant references that demonstrate the levels of satisfaction “your clients” have from dealing with you. Your LinkedIn profile should not be a sales brochure or flyer of special offer updates.
Also important is to remember it’s about who you are and what you do to help your client solve their problem or overcome any challenges they might have, so your profile photo should be one of you not something impersonal like a logo. For more on profile photos follow this link:
After you created your profile and invited your trusted contacts to connect to you, you can start to use LinkedIn. Again there are different views on what one should have a Quantity or Quality network. For more on Quantity or Quality follow this link:
The best way to think of using LinkedIn in my view might be by using another analogy by thinking of LinkedIn in the context of dating. Dating where everyone is seeking a long term meaningful relationship and not a one night stand (if one can use that as a phrase) by doing this you build and develop a network that lead, guide and bring business to you. To put this leading and guiding of business in contacts you might relate better if you ever had a flat car battery and had to push the car to start. Which would you prefer to be if you had a choice; the person who is pushing the car or the person sitting inside steering the car?
If you understand this I am sure you would agree that it takes time and work for the cars to build up momentum, the same holds true for Social Networking. Also if you push you have to keep doing it and pushing is hard work especially if there is resistance in the environment like hills for the car or competition and preconceived perceptions if it’s your marketplace with the occasional downhill that makes you feel great but still doesn’t get the car to start. Again this could apply to your business when you look at conversions and repeat or refer business. I hope this helps you decide on how you want to use LinkedIn.


